Privacy Policy – SupaGlasses

Effective Date: [January 18, 2026]

This Privacy Policy describes how SupaGlasses (“we”, “us” or “our”) handles personal information that we collect through our website (the “Site”), as well as through social media, our marketing activities, and other activities described in this Privacy Policy.

1. Personal Information We Collect

Information you provide to us:

Contact and Profile data: Such as your first and last name, email address, billing and mailing addresses, and phone number. If you create an account, we may also collect your username and password.
Prescription and Health-related data: Specifically for our optical services, we collect information relating to your vision prescription and any specific requirements needed to customize your eyewear.
Transactional data: Information relating to your orders on the Site, including order numbers, transaction history, and shipping details.
Communications data: Based on our exchanges with you, including when you contact us for support or communicate via chat.
User-generated content: Such as product reviews, ratings, and photos of you wearing our products that you choose to share.

Automatic data collection: We, our service providers (like Google Analytics 4), and our business partners may automatically log information about your device and interaction with the Site:

Device data: Operating system, browser type, IP address, and unique identifiers.
Online activity data: Pages viewed, navigation paths, and information about whether you opened our emails.

Cookies and Similar Technologies: We use cookies, web beacons, and similar technologies to facilitate site functionality, analyze traffic via GA4, and support our advertising efforts.

2. How We Use Your Personal Information

We use your personal information for the following purposes:

Service Delivery: To process your eyewear orders, manage your account, and provide customer support.
Research and Development: To analyze user behavior via Google Analytics 4 (GA4) to improve our Site’s performance and user experience.
Marketing and Advertising: We and our advertising partners (including Google Ads and Meta/Facebook Ads) use your information to provide personalized advertisements and track the effectiveness of our campaigns.
AI Integration (Future-Ready): We may use Artificial Intelligence (AI) and chatbots to enhance our services, provide style recommendations, or automate customer support.
Compliance and Protection: To comply with applicable laws and protect our legal rights.

3. How We Share Your Personal Information

We may share your personal information with:

Service Providers: Including hosting, IT, and analytics providers (e.g., Google).
Payment Processors: We use PayPal for payment processing. Your financial information is collected and processed directly by PayPal. Please review PayPal’s Privacy Statement.
Advertising Partners: Third-party companies like Google and Meta for interest-based advertising and retargeting.
Third-Party Partners: We may share data with our partner laboratories or logistics providers as necessary to fulfill your prescription eyewear orders.
Generative AI Platforms: If you interact with AI features on our Site, your input may be processed by third-party AI providers (such as OpenAI). Please be aware that information shared with AI may be processed according to the AI provider’s own privacy policies.

4. Your Choices

Opt-out of Marketing: You can unsubscribe from our marketing emails at any time via the link in the footer.
Advertising Choices: You can opt-out of personalized ads via:
- Google Ads Settings: https://adssettings.google.com/
- Meta/Facebook Ad Preferences: https://www.facebook.com/about/ads
GA4 Opt-out: You can prevent Google Analytics from using your data by installing the Google Analytics Opt-out Browser Add-on.

5. Security and International Transfers

We employ physical and technical safeguards to protect your data. As we operate globally, your information may be transferred to and processed in countries outside of your own, where privacy laws may differ.

6. Children

SupaGlasses is not intended for use by anyone under 18 years of age. We do not knowingly collect information from minors.

7. Changes to this Privacy Policy

We reserve the right to modify this policy at any time. Changes will be effective immediately upon posting to the Site. Your continued use of the Site signifies your acknowledgment of the updated terms.

8. How to Contact Us

If you have questions about this Privacy Policy, please contact us at:

Email: hello@supaglasses.com

Website: supaglasses.com